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L'Oreal Preference Mega Reds Permanent Haircolor comes in eight vibrant red shades with intense pure red highlights. This hair color features the L'Oreal Anti-Fade Color System that delivers special patented colorant molecules to penetrate the hair cortex and lock in color.
- Formulated to deliver intense red shade results.
- 25-minute automatic color processing.
- Anti-Fade Color System.
- Rich Conditioning.