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Color Charm Permanent Hair Color technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant.
Here's how it works:
Saturates: Color coupler molecules combine with color activator to form a gel. You can put it exactly where you want and it will stay there, saturating every strand of hair as you apply.
Penetrates: The gel penetrates the hair shaft to deliver vibrant color molecules.
Fuses: The color fuses deep within the cortex of the hair to make it exceptionally fade resistant.
Results: Beautiful, vibrant, long-lasting hair color and excellent gray coverage.
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