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SHADES EQ IS AN ACIDIC HAIRCOLOR:

Shades EQ hair gloss is an acidic demi-permanent haircolor. You may be wondering what makes acidic haircolor unique. Acidic demi-permanent haircolor offers gentle processing on the hair for outstanding condition and shine benefits. All of Redken's Shades EQ gloss shades are acidic and provide an extensive array of shade options. With its gentle acidic formula, Shades EQ is not only perfect for achieving any customized color you want, but it also provides shine-enhancing benefits for healthy, beautiful hair color. 

NO AMMONIA: 

Shades EQ is formulated without ammonia, so you won’t have to deal with any overpowering smell or any discomfort while the color processes.

ADDS SHINE:

Have we mentioned just how glossy your hair will be after a Shades EQ hair gloss service? The formula is infused with wheat amino acids that help to condition the hair and leave it looking super shiny.

COLOR CORRECTING HAIRCOLOR:

It's time to kiss brassy ends and regrown roots goodbye! Any type of discoloration or fading is immediately corrected after a Shades EQ service. Once applied to the hair, the formula gently blends and tones the hair to create a gorgeous finish.

TAKES ONLY 20 MINUTES:

You read that right. Shades EQ only takes 20 minutes to process once it’s applied. It’s a quick, easy service for those who want gorgeous hair color in an instant.

Mia Secret Liquid Monomer is an advanced blended EMA monomer with a non-yellowing formula, which provides outstanding flexibility, adhesion and absorption when combined with Mia Secret Acrylic Powders. It also prevents discoloration. Available in violet only.

Level 10 shades join the collection! REDKEN Shades EQ Gloss level 10 collection now consists of five Level 10 shades formulated to deliver true-to-level toning power, so you can achieve your brightest blondes without the risk of over-depositing.

WHAT IT IS

Shades EQ Gloss is an Acidic Demi-Permanent Hair Color used to gloss, tone, and refresh color.

WHAT IT DOES

• Use to enhance, enrich, change, match, tone down or intensify natural or color-treated hair
• Tone pre-lightened or highlighted hair
• Refresh and renew faded mid-shaft and ends 
• Restore color to highlights

• Correct uneven, brassy, or overly vibrant colors 

The dedicated developer for Shades EQ Gloss that is approximately a 7-volume hydrogen peroxide developer.

WHAT IT DOES

• Specifically formulated to maintain an acidic pH and stabilize viscosity.
• Used with Shades EQ Gloss it ensures the proper tone, depth and durability.
• Doesn't lift hair’s natural pigment.

WHAT ELSE YOU NEED TO KNOW

Exclusive to Redken:

Why settle for less than number 1?

• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States.

Shades EQ is the healthiest way to tone!

• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!

• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.

HOW TO:

• Mix in a 1:1 ratio with Shades EQ Gloss.
• Shades EQ Gloss may be applied with a bowl and brush or bottle and may be diluted with Crystal Clear to lessen intensity or customize any shade.
• Process at room temperature for 20 minutes, up to 40 minutes for gray hair.
• For resistant hair, process for 15 minutes with plastic cap under pre-heated warm dryer. Remove cap and cool for 5 minutes.
• For resistant gray hair, process 20 minutes with plastic cap under pre-heated warm dryer. Remove cap and process for additional 20 minutes at room temperature.
• Follow with Color Extend Shampoo and Conditioner.

*No other developer may be substituted for Processing Solution. To do so would cause unpredictable results.

PRO TIP: Shades EQ Processing solution is a dedicated developer for Shades EQ Gloss shades that is formulated to maintain an acidic pH and stabilize viscosity. The liquid formula is perfect for bottle application.

Easy to use and low odor, YOUNG NAILS Nail Liquid has added optical brighteners and color stabilizers with no MMA. Use with YOUNG NAILS powders for a creamy, self-leveling application with superior adhesion.

THE SHINE OF A GLOSS WITH
THE INTENSE SATURATION & COVERAGE OF A LACQUER  

The Color Gels stylists love, now upgraded! 

• Versatile, reliable and dynamic permanent haircolor
• Select Dye System contains 100% oxidative, UV-stable, long-lasting dyes for holding power and resisting fading
• Formulated with a traditional 10-level system

WHAT IT IS

Permanent liquid haircolor with intense saturation and lacquer shine. Great for gray coverage and quick processing time.

WHAT IT DOES

• Express application and processing time

• Maximum saturation, shine and up to 100% gray coverage

• New red technologies to guarantee vibrant, long-lasting red results

• 1:1 shade match with your favorite demi permanent color, Redken Shades EQ Gloss, for easy refresh

• New formula is used with Redken Pro-Oxide Cream developer.

Clear Powder that provides an ideal consistency, activation time, superior adhesion, and is long-lasting. It has a self-leveling and non-yellowing formula that requires minimum filing.

WHAT IT IS

A new developer that transforms any Shades EQ Gloss into a versatile gel format, making it perfect for techniques that require more precision and controlled application.

WHAT IT DOES

Turns your Shades EQ Gloss into a gel format.

WHAT ELSE YOU NEED TO KNOW

• Define lowlights for incredible dimension and the cleanest foils
• Color block and add contour with the ultimate in precision placement
• Root smudge with amazing saturation and control during application

Mixing and Processing is the same! Mix Shades EQ Processing Solution for Precision Application with Shades EQ Gloss using a tint bowl and brush. Process for 20 minutes (up to 40 for gray hair).

PRO TIP: The Shades EQ Processing Solution for Precision Application transforms any Shades EQ liquid gloss formula into a versatile gel for greater control and precise application. The application is perfect for lowlights, contouring, and defining!

Aprés’ signature Extend Gel is new and improved. The renowned formula is now available in a gold bottle for a hassle-free application. This product is easily the most important tool to own. The Extend Gel secures the Gel-X tips to the natural nail quickly. This unparalleled seal ensures that the tip won’t lift, crack, or pop off the natural nail for as long as four weeks. 

The Extend Gel is formulated with soft gel which means it is simple to remove by using acetone. The soft-gel ingredients are less damaging to the natural nail bed and the overall health of the nail. Feel great about your manicure by skipping the acrylic enhancements.

Cover Acrylic Powder is used to extend the length of the nails beds and cover any imperfection on natural nails. The formula has the ideal consistency, activation time, superior adhesion, and is long-lasting.

WHAT IT IS

An easy-to-use demi-permanent equalizing conditioning color with a gentle, no-ammonia acidic formulation is a mix of direct and oxidative dyes that may be used to refresh all Redken permanent haircolor.

WHAT IT DOES

• No-ammonia formula
• Acidic pH
• Mix of direct and oxidative dyes
• 100% more shine than before coloring*
• Contains wheat amino acids for healthy, shiny color with incredible conditioning
• Liquid consistency for traditional uses: glaze, refresh and correct
• Can be used to refresh all Redken permanent haircolor

*Improvement in shine is shade dependent

WHAT ELSE YOU NEED TO KNOW

Exclusive to Redken:

Why settle for less than number 1?

• Shades EQ is the #1 Acidic Demi Permanent Haircolor in the United States

Shades EQ is the healthiest way to tone!

• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!
• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.