ARCTIC FOX

• DIY Formula
• Hydrating + Zero Damage
• Best Results With Pre-Lightened Hair
• No Harsh Chemicals (Peroxide, Ammonia, PPD)
• Always Do a Patch & Strand Test Before Coloring

Make some serious waves with this mythical shade. Poseidon is a vibrant, medium true blue. For the most vivid results, this oceanic color should be applied to hair that has been pre-lightened to a cool-toned level 8 or lighter.

POSEIDON - Poseidon is a vibrant, medium true blue. For the most vivid results, this oceanic color should be applied to hair that has been pre-lightened to a cool-toned level 8 or lighter.

FROSE - Pastel pink shade shows up brightest on platinum hair but will appear as more of a dusty pink/rose gold on yellow-toned blonde.

PURPLE AF - Formally known as Purple Rain, this deep, true purple is a versatile color that works well on a variety of base colors from platinum to light brown, giving deep tints of color to darker hair and showing vibrantly on lightened hair. It even works well to cover up other faded colors effectively!

IRIS GREEN - Medium grassy green shade which turns out best on hair that is pre-lightened to a level 8 or lighter.

SUNSET ORANGE - Fiery, deep red-orange that turns out well on a more medium blonde! Brassy tones won’t cause any problems with this color. Since it’s primarily red-based, the red undertones of Sunset Orange may come through more strongly on hair that is more of a light blonde, around a level 9 or lighter.

NEVERLAND - This cool pastel mint will never grow up! As a pastel, Neverland requires platinum, level 10 hair to turn out best, and usually won’t show on hair much darker than a level 9.

BLUE JEAN BABY - This deep, midnight blue is highly-pigmented, long-lasting, and fades to a smoky blue. Made to be used on level 7 hair and higher but for the richest color, we recommend applying to pre-lightened hair.

PHANTOM GREEN - This deep forest green will show vibrantly on pre-lightened hair, but will give darker hair a subtle emerald tint. Phantom Green has strong blue undertones, so it will often fade to more of a deep blue shade, especially on very light hair.

NEON MOON - This out-of-this-world shade is a bright, vibrant neon yellow that glows under blacklight. Like our other UV reactive neons, Neon Moon will only show up on hair that is pre-lightened to a level 9 or 10. Neon Moon plays great with our other shades. A few of our favorite recipes: Try adding a couple of drops of Iris Green for a neon lime shade, or a few drops of Virgin Pink for bright rose gold.

COSMIC SUNSHINE - Lively, sunny yellow shade! As a lighter color it will turn out best on hair that is lightened to a level 8 or lighter, brassy tones may give it more of a golden glow.

ELECTRIC PARADISE - A UV reactive, vivid neon pink with tropical coral undertones. It will turn out the most accurately on hair that is a level 8 or lighter, and the UV glow will show best on pre-lightened hair.

ARCTIC MIST DILUTER - Arctic Mist diluter is the ideal base for mixing up a custom color or pastel using any other AF shade. Start with Arctic Mist, then add your next shade in (little by little) until you get that perfect hue.

AQUAMARINE - Aquamarine is one of our most pigmented blues with aquamarine/teal undertones. It'll turn out most vividly on pre-lightened hair but will still work to give a deep teal tint to darker shades of unbleached hair.

POISON - This is our most vibrant, truest red and will give you a fiery look. Because Poison has a slight orange undertone, it will not fade to pink, it will fade into a lighter version of itself. Poison will give a dark, subtle tint to darker tones of hair but will turn out most vibrantly on hair that is pre-lightened to around a level 8.

VIRGIN PINK - This vibrant hot pink will give a deep magenta tint to light brown hair, and will turn out most vibrantly on pre-lightened hair - no need to fear brassy tones with this shade. 

VIOLET DREAM - This floral purple color does have some strong magenta undertones and will generally fade into a pink shade. As a highly pigmented color, Violet Dream will give a deep warm tint to darker shades of hair and will cover up brassy tones without any issues. It will turn out best on hair that is around a level 7 or lighter!

WRATH - Wrath is a deep red with berry undertones that can become pinker as it fades. It shows up well on brassy tones and gives dark, dimensional tints to darker hair. This shade turns out best on hair pre-lightened to a level 7.

TRANSYLVANIA - This primarily blue-based jet black will take well to a variety of base hair colors but will show as the darkest, truest black on hair lightened to around a level 7 or lighter.

RITUAL - She is a gorgeous jewel-toned burgundy hue that works best on level 7 and up.