L'OREAL Technique - HiColor Reds

• For highly-visible, intense red highlights even on dark hair, without brassiness
• Breakthrough technology lifts hair 3-4 levels, no pre-lightening required
• Rich, no-drip creme makes it easy for control of creative techniques
• Quick processing time of only thirty minutes
• True-to-shade color that resists fading
• Available in three Hi-lift Red shades

NEW HiColor RED HiLights by LOreal Excellence is the first highlighting series formulated for dark hair. Rich, no-drip creme makes it easy for control of creative techniques . True-to-shade color that resists fading. L'Oreal Excellence HiColor Red HiLights is available in Magenta, Red, Copper Red and Copper.