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• Rich, deeply pigmented vibrancy that lasts through 40+ shampoos. • Semi-translucent gel formula for a stained glass-like application. • Gel base aids in color placement accuracy. • Unique delivery system guarantees an even distribution of the pigment, higher deposit, and absorption of the dye molecules, resulting in superior color longevity. • Dye molecules mimic the hair shaft for maximum color deposit. • Lactic acid conditions, moisturizes & strengthens hair to prevent breakage. • Castor seed oil helps control split ends & improves moisture retention to create smooth, shiny, healthier-looking hair. • Gentle acidic formula helps to close the hair’s cuticle and lock-in color. • No developer required. • Fades true to tone. • easy blend-ability to create endless color possibilities. • PPD & ammonia-free. • Globally compliant. • 100% vegan, cruelty-free formula available in 3oz. Aluminum tube.